China’s Guoting Shines on the Global Stage: Brand Principal Ma Yiling Wins the 2025 Global Recreation Award

Recently, the Chinese heritage brand “Guoting,” under the century-old Gao Yi Group, has once again made headlines. Brand principal and fourth-generation inheritor of the Hunan Provincial Intangible Cultural Heritage “Baoqing Medicinal Bath Therapy,” Ms. Ma Yiling, has achieved international acclaim. Her meticulously crafted Guoting Plant-Based Fruit Oil Four-Season Special Care Cream stood out in an authoritative global competition, securing the 2025 Global Recreation Award. This honor reflects international recognition of Ms. Ma Yiling’s exceptional business leadership and the brand’s product strength. It signifies that the integration of Chinese intangible cultural heritage wisdom with modern business practices, as exemplified by Guoting, is gaining serious attention and high praise on the world stage.

Rooted in Eastern Wisdom, Crafting a Global Expression of “Chinese-Style Skincare”

Since its inception, Guoting has been deeply rooted in the rich soil of Chinese herbal culture, adhering to the ancient wisdom of “seeking remedies from the wilderness.” Inspired by rare Chinese camellia fruit oil, the brand combines modern biomedical technology to create the exclusive camellia biomimetic formula “883” after 34 years of dedicated research and development. This formula precisely addresses the skincare needs of individuals with delicate skin in China, transforming centuries of Chinese herbal wisdom into safe, effective, and healthy modern skincare solutions. It truly fulfills the brand’s promise of “creating a special care cream that even our children can use with confidence.” By revitalizing tradition with technology, Guoting brings Eastern skincare philosophy to the global market, presenting the world with a “Chinese name card” that embodies cultural depth and technological innovation.

Passing on the Torch of Intangible Heritage, Empowering Rural Communities Through Philanthropy, and Showcasing the Responsibility of Chinese Brands

As an inheritor of intangible cultural heritage, Ms. Ma Yiling understands that accurate preservation lies in “living continuity.” In 2023, she launched the “Guoting Intangible Heritage Philanthropy Project,” creatively establishing a sustainable development model that integrates “intangible heritage preservation, women’s empowerment, and rural revitalization.” By establishing raw material bases in rural areas such as Hengshan, Guoting not only ensures the authentic quality of its products but also creates green employment opportunities locally, helping rural women achieve economic independence through jobs “right at their doorstep.” Systematic skill training empowers them with cultural confidence and development capabilities, fostering a virtuous cycle from “external support” to “self-sufficiency.” Through its commercial strength, Guoting reclaims its artistic roots, utilizing philanthropic practices to revitalize rural communities and demonstrating the profound commitment and contemporary responsibility of Chinese brands to their homeland and society.

Honor as a New Beginning, Guoting Embarks on a New Journey

Winning the Global Recognition Award represents international recognition of Guoting’s brand strategy, product innovation, and social contributions. Standing at this new global starting point, Ms. Ma Yiling stated that Guoting will remain true to its original aspiration of “product strength as the foundation,” continuing to deepen research and development to showcase more modern achievements of Chinese herbal wisdom to the world. The brand will commit even more firmly to philanthropic endeavors, supporting women’s growth, promoting sustainable rural development, and allowing the brand’s light to warm more people while spreading China’s stories farther.

Guoting is confidently transforming millennia of intangible cultural heritage into contemporary trends, allowing Chinese innovation to shine on the global stage.