WINNER 2025

Aziz Jafri recognized with a 2025 Global Recognition Award™

Global Recognition Awards
GRA-Aziz

Aziz Jafri Receives 2025 Global Recognition Award™

Aziz Jafri has been recognized with a 2025 Global Recognition Award for creating a revolutionary SKU ranking system that reshapes business analytics throughout the consumer goods industry. His innovative One Number Score Framework fundamentally changes product portfolio evaluation methods by combining sales contribution, velocity metrics, and profitability into one actionable metric. This mathematical solution drives substantial market share growth while maintaining operational excellence across multiple business units.

Strategic Innovation Excellence

The One Number Score Framework introduces weighted values for three essential parameters: sales contribution at 70 percent, sales velocity at 15 percent, and profitability at 15 percent, which creates a comprehensive evaluation system surpassing traditional analytics methods. Sales teams receive clear, data-driven insights enabling strategic resource allocation across product portfolios while maintaining balanced attention throughout different market segments. Systematic implementation throughout the organization has yielded measurable improvements in customer service levels alongside significant operational efficiencies.

Implementation success became evident when a vitamins brand at Reckitt experienced remarkable growth through precise portfolio optimization strategies derived from framework insights. Market penetration increased substantially, resulting in market share growth and additional revenue. Executive leadership recognized the framework’s potential, mandating its implementation across all brands within their health business unit. 

Professional Recognition and Market Impact

Multiple prestigious industry organizations have acknowledged Jafri’s contributions through significant awards, including the Reckitt Compass Award, Stevie Award for Thought Leader of the Year, and Globees Gold Award for Sales and Service Thought Leadership. His framework demonstrates exceptional versatility across varied product categories while maintaining consistent performance metrics across market segments. Organizations implementing this methodology report substantial improvements in strategic decision-making capabilities alongside enhanced operational effectiveness.

Market adoption continues expanding as companies recognize the framework’s capacity to solve complex portfolio management challenges through sophisticated analytical approaches. The system’s proven success within major corporations validates its effectiveness for organizations seeking improved product portfolio optimization methods. Implementation results consistently demonstrate significant improvements in resource allocation efficiency while maintaining strong customer satisfaction metrics.

Final Words

The One Number Score Framework represents a significant advancement in retail analytics methodology, offering organizations sophisticated approaches toward product portfolio management. Practical implementation results demonstrate consistent success across varied market segments while maintaining strong operational performance metrics throughout different business environments. Future applications suggest expanded possibilities for organizations seeking improved portfolio optimization strategies.

Organizations worldwide might benefit from this innovative product portfolio management approach, combining sophisticated analytics with practical implementation strategies. The framework’s proven success within major corporations establishes a strong precedent for broader market adoption across various industry segments. Modern business environments require sophisticated analytical tools for effective decision-making, making this framework particularly relevant for contemporary market challenges.

ADDITIONAL INFORMATION

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Industry

Consumer Goods

Location

Lake Hiawatha, NJ, USA

What They Do

Aziz Jafri is a Consumer Product Goods Sales Professional with 12+ Years of Experience in the Core Commercial Areas of Category Management, Trade Marketing, Channel Development, Key Account Management, Distribution Handling, and Sales Operations. Aziz has worked across multiple organizations such as Reckitt, AkzoNobel, Nokia (Previously Alcatel-Lucent Telecom), Rose Petal Tissue (Packages), and SC Johnson (JV Partner of Packages) in various leadership and sales roles spanning across Pakistan, the US, and the UK. Aziz Jafri created the One Number Score Framework, which integrates sales contribution, velocity, and profitability into a single metric for evaluating product portfolios. This system enhances strategic decision-making by providing clear, actionable insights for resource allocation and market segmentation. Through systematic implementation, Jafri’s approach has driven measurable improvements in market share, operational efficiency, and customer service. His work solves complex portfolio management challenges and optimizes performance across diverse product categories, ensuring consistent results and practical applications for modern business environments.

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