Ben Francis has been shortlisted for a 2024 Global Recognition Award.

First name

Ben

Last name

Francis

Industry

Clothing and apparel

Area of excellence

Leadership

Scale of impact or excellence in your field

International

Vision and strategy implementation

5

Ability to inspire and motivate others

5

Ethical decision-making and integrity

5

Fostering innovation and creativity within your field

5

Supporting evidence to showcase your achievements

Ben Francis is the founder and CEO of Gymshark, a leading fitness apparel and accessories brand that has revolutionized the industry. Starting the company at just 19 years old, Francis has shown exceptional leadership in growing Gymshark from a small screen-printing operation in his parents' garage to a global brand valued at over $1 billion.

Francis's innovative approach to marketing and product development has been key to Gymshark's success. He pioneered the use of social media influencers in the fitness industry, creating a community-driven brand that resonates strongly with its target audience. This strategy, combined with a focus on high-quality, stylish fitness wear, has disrupted traditional sportswear marketing and sales models.

Under Francis's leadership, Gymshark has consistently demonstrated rapid growth and adaptation to market trends. The company's expansion into international markets, development of cutting-edge e-commerce platforms, and commitment to sustainability initiatives showcase Francis's ability to drive innovation while maintaining a clear vision for the brand's future in the competitive fitness apparel industry.